80GB PS3 Now In Stores, 60GB Stock Good Until Fall

SCEA has announced today that the new 80GB PS3 MotorStorm bundle has officially become available online and in stores in the North American market at the $599US/$659 CND price point.

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“The 80GB PS3 offers expanded options in the PS3 family of products for those who want to enjoy more downloadable content,” said Peter Dille, senior vice president of marketing, SCEA. “The new model will provide ample storage space to meet the appetites of those who wish to download content today, and for many more years to come. With the expanded disk capacity and dynamic system upgrades, we have effectively created a system that is ‘future-proof’, providing consumers an exceptional entertainment value that will stand the test of time.”

While there was a lot of fuss at E3 over the 80GB introduction and 60GB price drop and production stoppage, the strategy has worked to boost PS3 demand so far, with SCEA reporting that system sales have increased 113% at its top five retailers since the $100 price reduction took effect on July 9th. At the current rate of demand, SCEA is predicting that 60GB inventory will last until the fall.

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After that we’ll just have to wait and see what happens with the 80GB model and whether or not a price cut for it is next. Personally, I think the 80GB system will eventually (this holiday or early next year, probably the latter) be released by itself outside of the MotorStorm bundle and replace the 60GB at the $499 price point, but that’s just my guess. If you take a close look at the boxart for the MotorStorm bundle it’s labeled with the words Limited Edition, which is an obvious giveaway to me that the bundle isn’t permanent. There have been some rumors swirling about a possible 40GB coming in time for the holidays at an even cheaper price, but your guess is as good as mine on that one at this point…

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