E3 2007: 60GB PS3 Price Cut, New 80GB Bundle Announced

Following a firestorm of rumor and speculation after a Circuit City circular advertising a $100 price cut on the 60GB PS3 was leaked, Sony has come out and confirmed what gamers have been desperately waiting for: the price for the 60GB PS3 has officially been reduced by $100 in North America effective immediately, putting it at a more wallet-friendly retail price of $499 ($549 in Canada).

Along with slashing the price of the 60GB model, Sony has also announced that the 80GB PS3 model previously released in South Korea will now be seeing a release in North America as well. The new 80GB console will show up in stores beginning in August at a retail price of $599 ($659 in Canada), and will come bundled with a copy of off-road racing title MotorStorm to boot.

80GB PS3 MotorStorm Bundle

“As we move into the next phase of PS3, it’s important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO of SCEA.  “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PLAYSTATION Network, will provide even more options for users and will help bring new consumers into the PS3 fold.”

With over 120 new first and third-party PS3 titles on the way this holiday season through the end of the fiscal year, including anticipated releases like Lair, Heavenly Sword, Ratchet and Clank Future: Tools of Destruction, Warhawk, Uncharted, MGS 4, GTA IV, and Devil May Cry 4 (among many others), and the launch of PlayStation Home on the way, these changes to the PS3 pricing structure and product line are arriving at a perfect time for consumers. Now we’ll just have to wait and see how dramatically these changes boost system sales, and whether or not Microsoft responds with a price cut on the 360 (which rumor suggests will be the case).

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Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!