Fury Launch Date Set, Pricing Structure Outlined

FuryAuran Games has made two significant announcements today concerning the upcoming launch of their PvP MMO title Fury, including an official release date and an overview of its business model.

As has now been confirmed, Fury will go live on October 9th, both online and at retail with a standard $49.99 price. Once the game is launched, a hybrid pricing structure will then be used to offer free play (Hero status) and an optional subscription service (Immortal membership) for $9.99 a month. For the first month, all players start out with a trial Immortal membership, which offers these benefits over the free Hero status:

– Quick travel in the Sanctuaries and Schools
– VoIP talk privileges
– One additional Item Roll Slot
– Extended “rested gold bonus”
– Selling privileges on the Auction House
– Priority log-in queuing
– Entry into weekly and seasonal Ladders
– Personal player battle statistics
– In-game Customer Service access
– Elite access to the test server to preview new content

After the first month is up, players then have the choice to remain an “Immortal” by signing up for the subscription or drop down to Hero status and play the game for free. Playing as a “Hero” won’t put your character at a disadvantage in terms of how powerful they can become. Hero status players will have full access to all items, abilities, maps and game content updates, and can fight, trade, level-up, send mail, join Clans and so on all the same as those who pay the monthly fee. Basically, the subscription provides priority and flexibility with the game’s community features. For those who may not want to pay the monthly fee but may still be interested in investing some money into building their character, special game cards will also be made available for purchase online and in stores that will be redeemable for in-game gold to go towards purchasing powerful items and skills.

Fury is a game that blends elements from different genres; the pace and adrenaline rush from FPS games; the depth of character customization from RPGs; and the social and virtual economy aspects from MMOs,” explained Tony Hilliam, Auran CEO. “Therefore we wanted to make sure that our business model took into account the different expectations of various player types.”

“We’ve put a lot of effort into getting the business model right for our game,” said Adam Carpenter, Fury Creative Director. “Some players will play Fury in their lunch time or for an hour after work and they will be less interested in a full subscription model. Other players will devote many hundreds of hours to Fury in order to complete over 800 Trials, unlock 4,000 Tiered abilities and rise to the rank of Eternal. So with Fury you can play casually and play for free, or if you are playing seriously for many hours, it is likely you will want to subscribe to receive the additional benefits.”

“We know players love to discuss the pros and cons of free to play versus subscription games,” added Phil White, Auran Online Producer. “Ultimately, we need to support the cost of running the game and providing new free content updates to players. Fury utilizes the same secure client-server architecture as a traditional MMO and we have to monitor and maintain the servers. Then there is the in-game customer service, online community staff and website and live support teams. The additional ongoing revenues from players help us maintain those high quality service levels.”

A comprehensive overview and Q&A on the Fury business model can be found at www.unleashthefury.com/general_faq.php. Click over for all the details.

About the Author

Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!