Halo 3 Midnight Madness Events Detailed

Halo 3

After revealing the full schedule of activities for the Halo 3 Unite to Fight Launch Week earlier today, Microsoft has now sent along details specifically pertaining to the Midnight Madness launch events taking place at over 10,000 retailers across the US starting Monday night to 12:01 AM on Tuesday, September 25th when the game goes on sale. Of particular note are the four major regional events going down in New York City, Los Angeles, Seattle and Miami where free merchandise will be up for grabs and local celebrities will be on hand for live “Game with Fame” sessions, in Halo 3 of course. Continue reading for the specifics on the four regional shindigs and a complete list (with links) of the giveaway prizes you’ll have a chance to win should you attend.

New York

Where: Best Buy, 529 5th Ave, New York, NY, 10017

What: Located in the heart of 5th Ave. and only a few blocks from Times Square, the Best Buy store on the corner of 5th and 44th Ave. will be the first to provide consumers in the U.S. with their copies of “Halo 3.” The event, which will begin early afternoon on Monday and can be seen on televisions nationwide via live broadcasts from both Spike TV and G4, will feature day-long activities. People are encouraged to demonstrate their fanaticism for Halo through costumes, distance traveled, best signs and more. Additionally, fans in line may get to play “Halo 3” prior to launch against on-site celebrities from early Monday afternoon through midnight. Every hour, a new personality will enter the fray with the fans. At midnight, attendees can expect a spectacle unlike any other. A number of Bungie team members and local professional athletes will be on hand to participate in the launch festivities.

Los Angeles

Where: GameStop, 1000 Universal Studios Blvd, Universal City, CA 91608

What: From the entertainment capital of the world, GameStop’s flagship store at Universal CityWalk in Los Angeles will host the Halo 3 West Coast launch. The event begins Monday evening and will lead up to the first sale of the game at 12:01 a.m. Tuesday, September 25, and will feature a celebrity autograph session, Halo trivia contest and a special appearance by the man of the hour, Master Chief, as well as a number of Bungie team members. Fans in line will also have a chance to be one of the lucky few who can battle it out against a celebrity on “Halo 3” prior to the launch. The event can be seen on televisions nationwide via live broadcasts from both Spike TV and G4.


Where: Best Buy, 457 120th Ave NE, Bellevue, WA 98005

What: Seattle fans are invited to join the celebrations at Bellevue’s Best Buy, which will open its doors at 12:01 am on September 25 to sell the highly anticipated and final chapter in the “Halo” trilogy. To commemorate the release of “Halo 3” in the game’s hometown, fans will be able to celebrate the occasion with product giveaways. People in line may also get a chance to play against Bungie team members and local professional athletes.


Where: Circuit City, 8575 Northwest 13th Terrace, Miami, FL 33126

What: Hosted by Circuit City, Miami’s Midnight Madness event of choice will feature product giveaways and contests starting at 9 p.m. Monday, Sept. Current Miami Dolphins stars, Chris Chambers and Joey Porter will be on hand signing autographs as well as challenging fans in “Halo 3” inside Circuit City. Additionally, a number of Bungie team members will be on hand to participate in the launch festivities.

Attendees at the regional events will also have an opportunity to receive the following giveaways as part of the festivities:

Halo Action Clix from WizKids

Collectible trading cards from Topps

Halo Ghosts of Onyx by Eric Nylund from Tor

– Frag Fest t-shirts from Mighty Fine

– Accessories and hats from Changes

– Messenger bags from Enmon Accessories

Console sling bag and hardware organizers from BD&A

Halo Graphic Novels published by Marvel

2008 Halo calendars from Trends International

Halo Uprising Comic (issue one) from Marvel

Halo soundtracks from Sumthing Else Music

Weapon replicas from Master Replicas

Zune Halo 3 edition

– Limited-edition figurines from the diorama created for the “Halo 3” ad campaign

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Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!