Hexyz Force Launch Ends “Unprecedented Drought,” Really?


I love Atlus — I think you all know that by now — but yesterday the niche publisher sent out a…let’s just say curious press release announcing the launch of its new PSP RPG Hexyz Force.

It pleases me to see that the game did indeed launch simultaneously on PSN and UMD, and from what I saw in a recent web demo the game looks great. As good as the game looks, though, I don’t see how it is, according to Atlus, ending an “unprecedented drought of major new releases.” Here’s a quote from the press release.

“There really haven’t been a lot of big releases recently,” chirped Aram Jabbari, Manager of Public Relations and Sales at Atlus, “which is why we’re so thrilled to be able to bring so substantial a handheld RPG to the marketplace. With two playable characters that each offer over 20 hours of unique gameplay, which makes for over 40 hours of on-the-go roleplaying goodness, not to mention the game’s high production values and the pedigree of its developer (Sting), Hexyz Force represents one of the best values in handheld gaming so far this year. And again, because the last few weeks have really been a bit of a drought for gamers,” he added before coughing sharply and nervously darting his eyes left and right, “it really comes at the perfect time.”

Atlus, I love you, but really? There haven’t been many big releases recently? Could’ve fooled me. I’ve only been buried in Alan Wake, ModNation Racers, Splinter Cell: Conviction, Dead to Rights: Retribution, Prince of Persia: The Forgotten Sands and Monster Hunter Tri (to name a few), and other big games like Red Dead Redemption, Super Mario Galaxy 2, Blur, Split/Second and UFC 2010 are just coming out. If you ask me, the past month or so has been perhaps the busiest stretch of game releases this year!

Perhaps Atlus was referring to the portable market — and I would agree with that somewhat since the DS and PSP have had very few noteworthy releases of late — but the “drought” wasn’t quantified that way. It’s all PR speak that ultimately matters not, I just thought it was a silly press release given how completely off it is in describing the current lineup of game releases.

Oh, and one last thing: I think I detect a little sarcasm from Atlus in their press release. Go figure!

About the Author

Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!