Microsoft Announces Sweeping Xbox 360 Price Cuts

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Wow, Microsoft must be getting a wee bit worried about their shrinking Xbox 360 sales lead over the PS3, today confirming recent rumors and leaked retail flyer ads by announcing a sweeping round of price cuts for the console. Beginning September 5th, all three current Xbox 360 SKUs will hit store shelves with shiny new price tags showing reduced costs of at least $50. On Friday the Xbox 360 Arcade will officially drop from $279.99 to $199.99, the 60GB Xbox 360 Pro will drop from $349.99 to $299.99, and the 120GB Xbox 360 Elite will drop from $449.99 to $399.99. Those are some damn good prices right there. But boy, I sure feel bad for anyone who has purchased a 360 in the past week or so…

“We are thrilled to be the first next-generation console on the market to reach $199, a price that invites everyone to enjoy Xbox 360,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Xbox 360 delivers amazing performance at an extraordinary value with the leading online service and best lineup of games, downloadable movies and TV shows available from a console. The majority of consumers make the decision to buy consoles once the price falls to this mark, making this an important milestone for consumers and the industry.”

The Moment Is Now: At $199, Xbox 360 Invites Everyone to Play [Gamerscore Blog]

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