Wow, Microsoft must be getting a wee bit worried about their shrinking Xbox 360 sales lead over the PS3, today confirming recent rumors and leaked retail flyer ads by announcing a sweeping round of price cuts for the console. Beginning September 5th, all three current Xbox 360 SKUs will hit store shelves with shiny new price tags showing reduced costs of at least $50. On Friday the Xbox 360 Arcade will officially drop from $279.99 to $199.99, the 60GB Xbox 360 Pro will drop from $349.99 to $299.99, and the 120GB Xbox 360 Elite will drop from $449.99 to $399.99. Those are some damn good prices right there. But boy, I sure feel bad for anyone who has purchased a 360 in the past week or so…
“We are thrilled to be the first next-generation console on the market to reach $199, a price that invites everyone to enjoy Xbox 360,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Xbox 360 delivers amazing performance at an extraordinary value with the leading online service and best lineup of games, downloadable movies and TV shows available from a console. The majority of consumers make the decision to buy consoles once the price falls to this mark, making this an important milestone for consumers and the industry.”
The Moment Is Now: At $199, Xbox 360 Invites Everyone to Play [Gamerscore Blog]
Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles.
Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere.
Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary! 
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