In the process of announcing its plans for Stranglehold‘s multi-million dollar global marketing campaign this morning, Midway has also revealed even more changes to the game’s release schedule. And yes, that does mean more delays. Have no fear Xbox 360 owners, your version is still coming next week on September 5th. However, PC and PS3 gamers have to wait just a little bit longer (again) to get their gaming stranglehold on Stranglehold, with the PC version now pushed back to September 18th (was supposed to launch alongside the 360 version as of last week) and the PS3 version delayed another week until September 25th (from its previous date of the 17th).
Not sure what keeps causing all these small delays, but as long as the end product delivers it’ll all be forgotten. Hit the jump for a detailed overview of Midway’s Stranglehold marketing campaign.
The Stranglehold marketing campaign will cover all pertinent mediums worldwide and include:
— National television advertising campaign on multiple mainstream broadcast and cable networks such as Spike TV, ESPN, MTV, USA Networks, Comedy Central, and Cartoon Network.
— Outdoor advertising such as billboards, bus shelters, trolley cars and wallscapes in top markets including New York, San Francisco and Los Angeles
— Sponsorship of Spike TV’s Saturdasian Invasion Film Marathon on August 18 beginning at 2pm ET.
— Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including MySpace, IGN, Team Xbox, IMDB, GameSpot, GamesRadar, and Rotten Tomatoes.
— Demo on Xbox LIVE! Marketplace, PlayStation Store and PC
— National pre-sell programs at select retailers, where gamers can pre-order Stranglehold and receive Stranglehold branded items such as a shot glass, Xbox faceplate skin, and a special edition John Woo comic book.
— Dedicated web presence at http://www.strangleholdgame.com, http://strangleholdcentral.ign.com/, and http://www.myspace.com/strangleholdgame
— Special, limited edition PlayStation 3 collector’s edition featuring the game and a full-length version of John Woo’s critically acclaimed action film “Hard Boiled” together on the same high-capacity PlayStation 3 Blu-Ray disc. While supplies last.
— Special, limited edition Xbox 360 collector’s edition featuring a behind-the-scenes documentary, extended in-game cinematics with commentary, a sound design featurette, and a look at the visual style of Stranglehold. While supplies last.
— Various video vignettes and trailers on enthusiast Web sites highlighting various game modes
— Press events where enthusiast and mainstream, print and online, media can play pre-release versions of Stranglehold
— Stranglehold’s True to John Woo Short Film Contest which received over 300 entries
— Various sweepstakes with different partners including; PLAY! Magazine, GamesRadar.com and IGN.com
— Cross promotion with Genius Products in conjunction with their Dragon Dynasty DVD collection, including the recent release of “Hard Boiled”
— Sponsorships of major U.S. Asian film festivals in Los Angeles and New York
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