Nintendo Anchors E for All Expo

E for AllIDG World Expo has announced today that Nintendo of America will anchor the new Entertainment for All Expo (E for All) as its flagship exhibitor. Scheduled to take place from October 18-21 at the LA Convention Center, the E for All Expo is a public trade show created to provide consumers a place to check out the latest games and gadgets and purchase products at on-site retailers, with other things like game tournaments, networking opportunities, and the Video Games Live concert also in the plans. Don’t think E for All is going to be a replacement for E3 though, as there won’t be any of the major keynote speeches, press conferences, and flashy booths that made E3 the monster event that it was.

“The E for All Expo supports Nintendo’s mission to reach as many types of consumers as possible to expand the world of video games to new audiences,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games.”

“Nintendo’s early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry,” says Mary Dolaher, executive vice president of IDG World Expo. “E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we’ve seen with their launch of the Wii.  In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn’t ask for a more universally respected colleague in this new venture.”

In other E for All news, information regarding ticket prices was also detailed today. One-day tickets for Thursday and/or Friday attendance will cost $50 apiece, Saturday and Sunday tickets $75 apiece, and full four-day event passes only $110. Additional event details can be found at www.eforallexpo.com.

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