Nintendo Expands Into Mobile App Market in Partnership With DeNA


For better or worse (depending on your view of the mobile gaming scene), Nintendo is spreading its Mushroom Kingdom influence to new audiences on smartphones and tablets.

Japanese eCommerce, mobile, and online service developer DeNA has been given the task of creating brand new games based on Nintendo IP for your favorite Android and iOS mobile devices. According to the press release, “only new original games optimized for smart device functionality will be created,” which means don’t expect to see just a bunch of downscaled app ports of existing 3DS and Wii U games.

No specific game projects have been announced as of yet, but apparently the sky’s the limit as “all Nintendo IP will be eligible for development and exploration.”

Additionally, in a move that would seem to explain the reason behind Club Nintendo shutting down, Nintendo and DeNA’s alliance also involves the development of a new online membership service that users will be able to access via PC, 3DS and Wii U, as well as smart devices. This service, in whatever form it takes, is expected to launch sometime this fall.

So what do you think about Nintendo’s decision to get into mobile game development? Smart move to tap into a huge new audience? Do you fear the potential for such iconic franchises becoming tainted by free-to-play models and in-app purchase schemes?

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Matt Litten is the full-time editor and owner of He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website After the sad and untimely close of BonusStage, the former staff went on to found After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!