
O-Games has been using Gran Turismo 5 a lot in its marketing for Superstars V8 Racing, the once retail, multi-platform racing sim turned PS3-exclusive downloadable game. Initially, their taking shots at GT5‘s delays and exhaust pipe measuring bravado in hyping V8 as a $20 budget racer with as much quality and content as the leading $60 racers was good fun. Now, though, they are beginning to look very desperate.
Instead of continuing to poke fun at GT5 and attempting to take it on as a rival racer, O-Games is now using the popularity of Polyphony Digital’s “real driving simulator” to sell Superstars V8 Racing. Over the next 10 weeks, O-Games will be hosting weekly leaderboard competitions within Superstars V8 Racing, and the winner of each week’s challenge will receive a brand new copy of GT5 — which we now know will ship on November 24th. Follow the game on Facebook for additional details.
So yeah, O-Games is basically saying, “buy and play our game for a chance to win an even better game from a different publisher.” That’s pretty desperate — but it’s probably a smart marketing ploy at the same time.
It’s kind of sad that O-Games has to result to shameless marketing like this, though. I’m just getting started with Superstars V8 Racing, and so far it definitely strikes me as a game with enough content and quality to be able sell itself.