Play as the Bad Guy in Dead Island’s Next DLC

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Dead Island‘s expansion through downloadable content continues later this month with the release of the Ryder White campaign. It’ll be available January 31st via PSN and February 1st via Steam and Xbox Live, priced at $9.99 / 800 MS Points.

As the title suggests, the new campaign add-on will give players the chance to experience the events of Banoi island through the eyes of the game’s chief villain (other than the zombies of course), Ryder White. Deep Silver isn’t being too specific about what exactly we’ll see in the campaign but has said that it will offer “several hours” of single player missions along with new weapon blueprints.

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In usual fashion, Deep Silver’s out-there PR manager Aubrey Norris knows how to sell a game:

“I always like to think of antagonist characters not as evil, but simply….misunderstood,” evil Marketing & PR Tarantula Aubrey Norris argued while sharpening her talons and drinking the blood of the innocent from a jewel encrusted chalice. “Ryder White was obviously suffering from a massive case of beast mood in Dead Island, and I think it’s only fair we got to learn his side of the story.”

Sign me up!

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