Sega, Hasbro Team Up: The Incredible Hulk Action Figures in the Works

Hulk Toy.jpg

See that Gray Hulk action figure above? That’s one of four new action figures Sega and Hasbro have teamed up to create based on the forthcoming The Incredible Hulk motion picture and licensed video game. Along with Gray Hulk, Bi-Beast has been unveiled as one of the other figures in development (picture after the break), but the remaining two figures are being held in secrecy until Comic Con San Diego in July. No street date has been announced, but I imagine the first two figures will come out around the game and movie launch in June, then the second pair will come in July after their Comic Con unveil. Whenever they do ultimately land in stores, they’ll sell for a mere $9.99 a pop.

“We are extremely excited about teaming up with Hasbro,” said Sean Ratcliffe, Vice President of Marketing at SEGA of America, Inc. “The Hulk franchise is the most recognized brand in the Marvel Universe and the anticipation surrounding the release of INCREDIBLE HULK movie, video game and Hasbro’s toy lineup are a winning combination.”

“Hasbro is thrilled to be working with SEGA to bring HULK fans four very special action figures based on several Marvel characters appearing in the video game,” said Eric Nyman, Vice President of Boys Marketing at Hasbro, Inc. “The action figures and video game are two great ways for kids and fans to experience THE INCREDIBLE HULK and expand their HULK collections.”

Bi Beast Toy.jpg

About the Author

Matt Litten is the full-time editor and owner of He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website After the sad and untimely close of BonusStage, the former staff went on to found After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!