The Skylanders brand is a juggernaut right now. With a portfolio of more than 175 licensees, the best-selling action figure line and video game franchise for kids continues to branch out and become even more unstoppable. And it doesn’t look like anything is going to stop it anytime soon.
Activision has now established relationships with Crayola and General Mills to further expand the Skylanders merchandising empire. Licensed Skylanders products already include things like carrying cases, game accessories, sleepwear, school supplies, lunch boxes and party supplies. With these new partnerships fans can look forward to Skylanders-themed coloring activities, as well as fruit snacks shaped like favorite characters from the game. Say wha?
• Activision and Crayola will introduce unique Skylanders-branded color and activity formats. The specialty line will include Crayola’s signature formats including Color Wonder, Giant Coloring Pages and Xtreme Coloring, among other new platforms and will be available this holiday at top retail channels worldwide.
• Starting in June, a new promotion with General Mills will release Skylanders-shaped Fruit Flavored Snacks to fans all over North America. This relationship marks Activision’s first entry into the category and will bring six character favorites, including Chompy, Gill Grunt, Jet Vac, Kaos, Stealth Elf and Eruptor to grocery stores, supermarkets, drug stores and mass market retailers.
So, who’s ready to scarf down some Skylanders fruit snacks? If it were 10 years ago I’d be all over these, but sadly nowadays my teeth just can’t take the chewy, sugary goodness anymore without aching.
Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles.
Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere.
Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary! 
