Square Enix Launches Final Fantasy XIII “Lucky Number 13” PR Campaign


Today, Friday, November 13, 2009, Square Enix announced the European and North American launch date for Final Fantasy XIII. I also just received a letter in the mail from Square Enix PR — accompanied by an asset DVD loaded with the announcement trailer, which I’ve converted and embedded for your viewing below — announcing the launch of the “Lucky Number 13” campaign.

During this campaign, Square Enix will be dishing new Final Fantasy XIII dirt on the 13th of every month through March, kicking off with today’s ship date news and video. The note doesn’t provide any hints as to what type of info we’ll be getting every month, but if today is any indication of what’s to come we are in for three more months of Final Fantasy XIII excitement.

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