Target Starts Up New Video Game Reservation Program


Starting April 19th, Target will launch a new video game reservation program that will essentially pay consumers to pre-order games at Target stores. Beginning with titles like Punch Out!!, Batman: Arkham Asylum and Ghostbusters, consumers who pay $1 for a collectible reservation card for their game of choice and then bring the card back to pick up their reserved game within seven days of its release will receive a $5 Target GiftCard to put towards a future purchase.

“We’ve created a reservation guarantee that ensures guests will get their hands on popular games the day they are released, and a $5 GiftCard upon purchase adds even more value,” said Mark Schindele, senior vice president, Target. “We are constantly striving to make sure our guests find everything they need to work, live and play all in one convenient and simplified shopping experience.”

Seems like an interesting idea, one that may attract a fair amount of new customers given the ongoing economic turmoil. However, there are some details Target needs to elaborate on. Like, does the $1 reservation fee count towards your end purchase or does it just get you the reservation card? I’d also like to see how Target will handle reserved games. Will they actually hold reserved games for the seven-day period or will they just throw all their game copies into the display case for all comers to get at?

What are your thoughts? Does this new program make you interested in reserving games with Target or will you continue to stick with GameStop and other more notable game retailers like Amazon and Best Buy?

About the Author

Matt Litten is the full-time editor and owner of He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website After the sad and untimely close of BonusStage, the former staff went on to found After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!