The Last of Us to Appear During The Walking Dead Season Finale


Sony has done a rather poor overall job of advertising for PlayStation games in recent years, but that doesn’t appear to be a mistake that will be repeated in the marketing push for PlayStation 3 exclusive The Last of Us.

In a no-brainer promotional move, Sony will premiere the first-ever TV ad for Naughty Dog’s post-apocalyptic action-adventure game during the season finale of The Walking Dead, airing this Sunday, March 31st at 9:00pm on AMC.

The Walking Dead‘s viewership is the perfect target for The Last of Us to pull in some new eyeballs beyond those of PlayStation Nation. With a few months still left to go before the June 14 launch, though, Sony will need to find even more ways to engage and attract consumers.

If The Walking Dead isn’t your thing, I’m sure the TV spot will make its way onto YouTube by Monday. We’ll be back to post the trailer here as soon as it goes online.

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