THQ has picked up another new license to go along with the DreamWorks Master Mind license it acquired earlier in the week. A multi-year agreement has been inked with Marvel Entertainment that grants THQ exclusive rights to develop and publish video games for all platforms based on the Marvel Super Hero Squad, Marvel’s new kid-friendly franchise that depicts all the classic Marvel superheroes and villains in a cutesy, caricature-like style. Too bad the first Marvel Super Hero Squad game isn’t due until fall ’09, though. I’m no kid, but I’m still eager to see what it’ll be like.
In addition to the video game, Marvel will also be pushing the brand with an animated TV series, comic books and various toy and costume lines from Hasbro, Disguise/Cesar and Mega Bloks. So it looks like we’re going to be seeing a lot of the Marvel Super Hero Squad over the next year or so.
“Marvel is one of the true crown jewels in the entertainment industry and we are thrilled at the prospect of both building the Marvel Super Hero Squad brand and further developing our relationship with Marvel,” said Brian Farrell, president and CEO, THQ. “We are dedicated to expanding our unmatched success story in the kids space and this agreement with Marvel is an excellent complement to our portfolio.”
Simon Phillips, President, Marvel International and Head of Worldwide Animation and Video Games, added, “Licensing of the Marvel Super Hero Squad brand is a priority for Marvel, as we see it as a great entry point for kids to experience our renowned characters. We are making a strong commitment to the brand across toys, television and other media and consumer product channels and developing Marvel Super Hero Squad as a video game will play an important role in the development of this brand. The platform is an incredibly powerful medium that enables kids to experience the excitement of our franchises, as well as extend our characters and storylines. With THQ, we are confident we have a partner with a best in class pedigree of building and extending licensed kid-friendly brands in the interactive space.”