Xbox 360 Arcade Launches, Warner Bros. and Nickelodeon Content Hits Live

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Microsoft has officially begun it’s new family-friendly initiative for the Xbox 360, launching the Xbox 360 Arcade console in stores and bringing new Warner Bros. and Nickelodeon programming and games to Xbox Live for the kiddies.

In stores now, the new Xbox 360 Arcade configuration comes with five Xbox Live Arcade titles — PAC-MAN Championship Edition, Uno, Luxor 2, Boom Boom Rocket and Feeding Frenzy — a wireless controller, HDMI support, and a 256 MB memory unit, all for the value-packed, wallet-friendly price of only $279.99.

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“As families gather together this holiday, it’s the perfect time to launch a new low-priced, high-value Xbox 360 that plays games, TV shows and music for everyone to enjoy,” said Jeff Bell, corporate vice president of global marketing, Interactive Entertainment Business at Microsoft. “In addition to offering an incredible all-in-one package for families to get right into the fun, the Xbox 360 Arcade system features the industry-leading Family Settings, which allow parents to control what their kids are watching and playing — and we know how important that control is to families around the world.”


Furthering its family-friendly campaign and coming right in time to take advantage of the value-focused 360 model, Microsoft has also announced the addition of over 100 new on-demand downloadable episodes from Warner Bros. and Nickelodeon TV shows to Xbox Live, including more than 50 episodes from the Looney Tunes vault, episodes from The Backyardigans, the entire first season of Blue’s Clues, and episodes of iCarly immediately after they air on Nickelodeon’s TEENick. On-demand TV programming isn’t the only new kid’s content either. Two kid-friendly XBLA titles are also on the way: SHREK-N-ROLL from Activision and SpongeBob SquarePants: Underpants Slam from THQ. No date has been given on their releases yet, just that they are coming “soon.”

“Looney Tunes cartoons have been family favorites for generations, and now everyone can download them anytime on Xbox 360,” said Michele Edelman, vice president of marketing for Warner Bros. Digital Distribution. “We are particularly proud to offer programming in Spanish as well as high definition, both of which help enhance the appeal of these great shows for Xbox 360 owners.”


“To truly entertain our audience, we know we have to seed our content on every platform they are using, and the Xbox 360 is a great entertainment console for our target demographic,” said Steve Youngwood, executive vice president of digital media for Nickelodeon-MTVN Kids and Family Group. “We’ve seen tremendous response to the Nickelodeon content already available on Xbox LIVE, and we expect ‘Blue’s Clues,’ exclusive content from ‘The Backyardigans’ and our newest TEENick series, ‘iCarly,’ to perform just as well.”

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