Xbox 360 HD DVD Player Price Cut

xbox360-HD-DVD-Drive+Console.jpgIn a clear attempt to fight back against Blu-ray in the ongoing HD format wars, Microsoft has announced at Comic-Con today that as of August 1st it is cutting the price of the Xbox 360 HD DVD Player add-on from $199 to $179 (US only). Anyone who purchases a 360 HD DVD Player at its new price between August 1st and September 30th will also be able to take advantage of a special mail-in offer and choose five free HD DVD movies (from a selection of 15) to go with their new player. A $20 price cut doesn’t seem like all that much, but hey, any drop in price is always a good thing. The five free movies is a great deal too, though I’m not sure which 15 movies will be available to choose from…

Along with the HD DVD Player price cut, Microsoft has also announced plans for exclusive Xbox Live Marketplace content relating to the HD DVD versions of 300 and Heroes: Season 1. For starters, 300 will be available on demand in HD via Xbox Live starting August 14th. In addition, the pilot episode of Heroes will be made available for free download for a limited time in advance of the Heroes: Season 1 HD DVD boxed set’s official release date. Trailers, teaser scenes and other promotional materials for Heroes: Season 1 will be released as well.

“With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition,” said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. “From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox LIVE Marketplace — both of which have a selection of the best content Hollywood has to offer. Today’s announcements around ‘300’ and ‘Heroes: Season 1’ are great examples of how we believe HD content can be offered to consumers.”

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Matt Litten is the full-time editor and owner of VGBlogger.com. He is responsible for maintaining the day to day operation of the site, editing all staff content before it is published, and contributing regular news, reviews, previews and other articles. Matt landed his first gig in the video game review business writing for the now-defunct website BonusStage.com. After the sad and untimely close of BonusStage, the former staff went on to found VGBlogger.com. After a short stint as US Site Manager for AceGamez, Matt assumed full ownership over VGBlogger, and to this day he is dedicated to making it one of the top video game blogs in all the blogosphere. Matt is a fair-minded reviewer and lover of games of all platforms and types, big or small, hyped or niche, big-budget or indie. But that doesn't mean he will let poor games slide without a good thrashing when necessary!